If you work in digital marketing or SEO, it’s likely that you’ve heard many stories of ranking competitions for obscure keywords. Well, I’ve finally been given the opportunity to partake in one such challenge myself; The Real Digital Hero.
So since March I’ve started noticing an influx of referrals for a number of my clients, which naturally caused me took look closer at the referring sites. Sure enough, I started to see a number of the same referrers appearing in Google Analytics for almost all my clients, including this site. Here’s what to check for and how to deal with the issue.
So if you work in SEO, you will be well aware that the 21st April 2015 is the day that Google really starts to take mobile usability seriously. This follows their announcement back in February which made their intentions clear: sites that deliver a strong mobile experience will be rewarded in mobile search results and those that don’t risk falling behind their competitors.
I’m pleased that after all these years in the industry I can finally announce my first speaking appearance, at On The Edge London’s Marketing within the Leisure Sector Conference on 13th May 2015. I will be talking about “How To Catch A Pigeon”. Ambiguous much? Essentially, I will be exploring the Google Pigeon update and what it means for local SEO particularly for businesses in the leisure sector.