I’m pleased that after all these years in the industry I can finally announce my first speaking appearance, at On The Edge London’s Marketing within the Leisure Sector Conference on 13th May 2015.
I will be talking about “How To Catch A Pigeon”. Ambiguous much? Essentially, I will be exploring the Google Pigeon update and what it means for local SEO particularly for businesses in the leisure sector.
A bit about Google Pigeon and Local SEO
For my presentation I’ll be doing a deep dive into the concept of local SEO and the effects of Google Pigeon, one of the latest Google updates to hit the world of SEO.
Google Pigeon first landed in the United States back in July 2014 and focused in on local listings in the Search Engine Results Pages (SERPs). This changed the way that the search engine viewed and processed local signals and was designed to deliver better local search results for users.
The update later rolled out in the UK and a number of other countries in December 2014, changing the way local results were calculated and displayed. The significance of this update for businesses that operate on a local level is simple; if you’re not utilising effective local SEO, you could be losing search engine exposure and ultimately relevant, local business.
A great line-up
I’ll be appearing alongside some great speakers, including;
- Laura Scarlett – Loyalty Programme Director & Director of Data & Analytics, National Trust
- David Langridge – Group Marketing Director, Fitness First
Koozai are also the headline partner for the event, so I’ll do my best to do us proud!
Will I see you there?
The event is going to be at 20 Cavendish Square, London, W1G 0RN from 8:30 am -12:30 pm on 13th May 2015. Conference Passes are £49 + VAT.
I’m really looking forward to the event and hope to see some of you there!